Fenty Beauty Review 2025: Rihanna's Inclusive Makeup Brand That Changed the Industry
From the iconic Pro Filt'r foundation with 50 shades to Gloss Bomb lip gloss and Killawatt highlighter — discover why Fenty Beauty is the most inclusive makeup brand on the market.
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Overview
When Rihanna launched Fenty Beauty in 2017, she didn't just release another celebrity makeup line — she fundamentally changed the beauty industry. The brand's debut Pro Filt'r foundation launched with an unprecedented 40 shades (now 50), forcing every major cosmetics brand to expand their shade ranges to remain competitive. Fenty Beauty's mission is simple: make makeup for everyone, regardless of skin tone or type. Today, the brand spans foundation, concealer, highlighter, lip products, skincare, and more, all priced accessibly and formulated to perform across the full spectrum of skin tones. In this review, we break down the best Fenty Beauty products, what to buy, and what to skip.
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The Pro Filt'r foundation is the product that started it all. With 50 shades spanning the lightest to deepest skin tones, it remains the most inclusive foundation on the market. The soft matte finish provides medium-to-full coverage that lasts up to 12 hours without feeling heavy or cakey.
Pros
- 50 inclusive shades for all skin tones
- Soft matte finish that doesn't look cakey
- Long-wearing formula (up to 12 hours)
- Oil-free and sweat-resistant
Cons
- ✕Can emphasize dry patches without proper prep
- ✕Matte finish may not suit very dry skin types
The Killawatt Freestyle Highlighter is arguably the best highlighter in the beauty industry. Its creamy powder formula blends seamlessly and builds from a soft sheen to an intense, blinding glow. Shades like Trophy Wife and Girl Next Door have become iconic for good reason.
Pros
- Buildable from subtle to blinding glow
- Smooth, blendable formula
- Universal shades that flatter all skin tones
- Long-wearing without fading
Cons
- ✕Some shades can be glittery rather than smooth
- ✕Compact is small for the price
Gloss Bomb is the lip gloss that converted even the most gloss-averse beauty lovers. The non-sticky, shimmery formula delivers a sheer wash of color with a glass-like finish. Shades like Fenty Glow and Diamond Milk work beautifully across all skin tones.
Pros
- Universally flattering shades
- Non-sticky, comfortable formula
- Shea butter for hydration
- Affordable price point
Cons
- ✕Needs reapplication every few hours
- ✕Less pigmented than some prefer
The Pro Filt'r Instant Retouch Concealer offers full coverage that brightens and conceals in a single step. With 50 shades that align with the foundation range, finding your perfect match is straightforward. The formula resists sweat and humidity for all-day wear.
Pros
- 50 shades matching the foundation range
- Full coverage without creasing
- Long-wearing and sweat-resistant
- Brightens and covers in one step
Cons
- ✕Can settle into fine lines without primer
- ✕Limited shade range for undertones
Match Stix are versatile matte sticks that can contour, conceal, and color-correct. The magnetic packaging lets you snap multiple shades together for a portable custom kit. The creamy matte formula blends effortlessly for a natural sculpted look.
Pros
- Multi-use: contour, conceal, correct
- Magnetic packaging keeps sticks together
- Matte finish blends seamlessly
- Wide shade range for contouring
Cons
- ✕Can be drying on very dry skin
- ✕Smaller product amount than expected
The Flypencil Longwear Eyeliner delivers intense, waterproof color that stays put through sweat, tears, and humidity. The creamy formula glides on smoothly without tugging, and the built-in sharpener ensures a precise point every time.
Pros
- Waterproof and smudge-proof
- Rich, pigmented color payoff
- Smooth glide application
- Built-in sharpener
Cons
- ✕Limited shade range
- ✕Can dry out if cap left off
The Invisimatte Blotting Powder is a translucent setting powder that instantly absorbs excess oil without adding color or texture. It's truly invisible across all skin tones — a rare achievement in the powder category. Perfect for midday touch-ups without disturbing your foundation.
Pros
- Invisible on all skin tones
- Instantly mattifies shine
- Compact with mirror for on-the-go
- Doesn't disturb makeup underneath
Cons
- ✕Compact is relatively small
- ✕Can look powdery if over-applied
The Sun Stalk'r liquid bronzer delivers a natural, sun-kissed warmth without shimmer or orange tones. The lightweight liquid formula blends effortlessly and can be built from a subtle warmth to a deep bronze. Works beautifully on both face and body.
Pros
- Liquid formula blends seamlessly
- Matte finish without orange tones
- Buildable from natural to deep
- Works for face and body
Cons
- ✕Limited shade range
- ✕Can transfer if not fully set
Diamond Bomb is a powder highlighter that delivers a multi-dimensional, diamond-like sparkle. The formula reflects light from every angle for a truly blinding glow. It's the product to reach for when you want an unmistakable, glamorous highlight.
Pros
- 3D diamond-like sparkle
- Reflects light from every angle
- Smooth, non-gritty texture
- Buildable intensity
Cons
- ✕Premium price for highlighter
- ✕Very intense — not for subtle looks
Butta Drop is a whipped oil body cream that delivers deep hydration with a subtle, skin-perfecting shimmer. The lightweight, non-greasy formula absorbs quickly and leaves skin looking luminous and feeling incredibly soft. A beautiful body product that bridges skincare and body makeup.
Pros
- Whipped, lightweight texture
- Nourishing oils for deep hydration
- Subtle shimmer for glow
- Non-greasy finish
Cons
- ✕Scent may not suit everyone
- ✕Jar packaging less hygienic
Buying Guide: How to Choose
Fenty Beauty's product range is extensive, so start by identifying your primary need. For foundation, the Pro Filt'r Soft Matte Longwear Foundation remains the hero product — find your shade using Fenty's online shade finder tool or visit a Sephora for in-store matching. If you have dry skin, consider the hydrating Hydra Vizor primer first. For a quick glow-up, the Killawatt Freestyle Highlighter and Gloss Bomb lip gloss are universally flattering entry points. The brand is cruelty-free and most products are vegan — check individual product pages for confirmation. Fenty Beauty is available at Sephora, Ulta, Amazon, and the official Fenty Beauty website, with frequent promotions and bundle deals that make trying multiple products more affordable.
Our Verdict
Fenty Beauty remains the gold standard for inclusive, high-performance makeup. Whether you're building your first makeup kit or adding to an existing collection, the Pro Filt'r foundation, Killawatt highlighter, and Gloss Bomb lip gloss are must-haves that work across virtually every skin tone. With accessible pricing, frequent promotions, and a genuinely inclusive philosophy, Fenty Beauty earns our highest recommendation. Visit the official Fenty Beauty store to explore the full range and take advantage of current deals.
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